Childlike Typography

This image of the word "Playful" seemed very childlike to me with it's setting, placement and style. Each letter is being treated like a piece of wet clothing hanging out to dry with the melting graphic of each letter, and the fact that each letter individually hangs from a clip against a wall painted to look like a sunny sky. The letters also dip downward in the middle to add to the playful setting. I found this image from http://ilovetypography.com. According to the website, it is by Pablo Alfieri.