Business/ Banking Typography

This BB&T logo is a good example of a business/ banking logo. I like that it is simple, however I find it to be very boring. There is no clever graphic that I can see hidden in the layout or font, such as the arrow shape you find in the Fedex logo. There are no interesting color choices either. I do not think it is a very creative use of typography. This logo was taken from www.breridgetrail.com.